// For people just starting out

Your business exists.
Your website, not yet.

I'll build a free mockup of your website, and design the architecture of your first Google Ads campaign before you pay anything. You decide afterward if you want to move forward.

10+ years in product and digital marketing · founder of PVMED · co-founder of Livecard (1M+ users)

Already have a website or campaign running? Check out the diagnostic page →

// Websites

A free mockup of your website, before you decide.

You don't have a website yet, or the one you have doesn't really represent your business. I'll build a real mockup first. You review it at your own pace, no cost, no commitment. You only move forward with me if it makes sense for you.

I want to see a mockup of my website
  1. 1

    Tell me about your business

    What you sell, who to, whether you already have something live or not. About 5 minutes on WhatsApp.

  2. 2

    I build a free mockup

    A browsable website, designed for your business. No cost, no commitment.

  3. 3

    You review it at your own pace

    Like it? We move to the final version. Not convinced? No cost, no wasted work for you.

  4. 4

    You only pay if you move forward

    No deposit, no commitment before you see the finished result.

// Investment

Landing page

$350 to $490

One page, built 100% to convert whoever clicks through from the ad.

I want this →

Business website

$550 to $690

Home, About, Products and Contact. A complete professional presence.

I want this →

Website + landing page

$790 to $940

Both together, at a discount versus buying separately.

I want this →

// Google Ads

Find out if advertising is worth it, before spending a dollar.

I review your product or service, check the real search volume for your business, and design your first campaign architecture: ad groups, keywords, estimated budget. You only pay for setup if you decide it makes sense.

I want to know if advertising is worth it
  1. 1

    Tell me about your business

    What you sell, who to, and where you operate.

  2. 2

    I check the search volume

    How many people are already searching for this on Google, in your area.

  3. 3

    I design the campaign architecture

    Structure, keywords and estimated budget, for free.

  4. 4

    You decide whether to hire the setup

    You only pay if you want me to configure it and launch it.

If the search volume isn't good, I'll tell you that too. No pushing a campaign that won't work.

If you decide to move forward, setup costs between $120 and $300. Ad spend is always separate, paid directly to Google.

10+ years
leading product and digital marketing in healthcare and fintech
1M+
users served by the product I co-founded (Livecard)
13+ years
of volunteer work in public health communications (Pró-Vita)
4+ years
running Google Ads and Meta Ads hands-on, leading PVMED
Hugo, founder of Saffier

// Who's on the other side

I'm Hugo.

Over the past 10 years, I've led product launches, ad campaigns, and automation for healthcare and fintech companies. I founded and run PVMED Policlínica, and co-founded Livecard, a fintech that no longer exists but grew to serve over 1 million users, and whose technology is now part of PVMED's operations.

I was also one of the people behind bringing SMSangue to Brazil, unprecedented technology in the country to encourage blood donation. I later created Hemorio+, a disruptive and groundbreaking app for its time, with push notifications and an AI-powered FAQ to retain blood donors in Rio de Janeiro.

I've run Google Ads and Meta Ads with real budgets, not in theory, and I've seen firsthand what separates a campaign that converts from one that just burns money. Saffier exists to put that knowledge within reach of anyone running a business without a technical team or agency budget.

I talked about SMSangue on G1 (in Portuguese)

// Questions before you reach out

What people usually ask first.

I've never sold online. Is this for me?

Yes, and it might actually work better for you than for someone who already has everything running. We build from scratch, with no old structure to undo first.

Is the Google Ads diagnostic really free?

Yes. The diagnostic and campaign architecture are free. You only pay if you decide to hire the setup afterward.

Do I need a website already to advertise on Google?

Not for the diagnostic. But to actually run the campaign, you'll need somewhere to send that traffic, which could be exactly the website we build together.

Is there any hidden cost in the free website mockup?

No. You only pay if you decide to move forward after seeing the finished mockup. No deposit, no commitment before that.

// Let's start

Where do you want to start?

No commitment, no sales deck. Pick yours and message me on WhatsApp.

Clicking opens a direct conversation with me on WhatsApp.